Project RPO Solution Customer Service Advisors Case Study

RJA Consulting were engaged to support various aspects of the talent acquisition strategy at Betfred.

As a boutique agency we provides a service catalogue which offers flexibility and real value add with every assignment. Our unique, tailored approach to each campaign makes it easy to integrate our services to act in true partnership as an extension of Betfred’s internal activities through their Hiring Managers.

RJA have supported a variety of assignments which sit within a hyper competitive, talent scarcity skilled sector. Acting as excellent brand ambassadors, we take time to form a deep understanding of your business and provide honest transparent feedback across all areas of work.

Person in White Long Sleeve Shirt Holding a Clipboard with Resume

The problem

Betfred has 1400 retail shops and an online presence that is supported through a Customer Service Team at their Birchwood Head Office. Betfred found they had minimal capacity and traction from their activities to fulfill 16 + vacancies in this team.

These entry level roles are often the door to internal progression, which leads to a high turnover rate for Customer Service Advisors. These roles are also highly competitive, with candidates having multiple job options to choose from, which also adds to the high turnover of candidates. This is a large team working 5 days out of 7 on various shift patterns.

The solution